2016 February

What’s New Questionnaire Feb 2016 Answers

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February 2016 – 23 days until What’s New University

What’s New Questionnaire Feb 2016 Answers

Congratulations to:
Rob Bailen – Northwest Optical
Gary Heyden – Milwaukee Eye Care
Marilyn Maske – Greenville Eyecare
(Your gift cards will be on their way soon!)

Review the Power of Vision Fast Facts!
-Drives new patients to your practice through our national advertising campaign and exclusive listing on ECP locators
-Makes dispensing premium brands much easier, resulting in improved patient
satisfaction and profit growth for your practice
-Your patients can get up to $90 off their lens purchase

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

What’s New Questionnaire – February

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What’s New Questionnaire Feb 2016

ECP E BlastPlease take the time to answer a few short questions on our February Questionnaire which covers Essilor’s Power Of Vision Promotion. Once complete, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on WEDNESDAY, February 24th.

All perfect scores will be entered into a drawing for a $50 gift card. (This Questionnaire is intended for current Cherry Optical, Inc customers.) Thank you for your time and good luck!

25 days until What’s New University! Get signed up for your Free WNU 2016 CE Classes here.

POV Eligible Products List

POV Fast Fact

The Relevance of Corneal Hysteresis in Glaucoma – RSVP for a Hands-on Presentation Today!

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Interested in learning more about Reichert Ocular Response Analyzer G3?

Cherry Optical, Inc is proud to host David Taylor, Senior Product Manager at Reichert at What’s New University 2016. You are invited to attend a 1-hour hands-on presentation which will discuss the Relevance of Corneal Hysteresis in Glaucoma. The meeting will be held in Sky Box #4019. Since the meeting takes place during the last hour of the scheduled courses, if you need to update your schedule please contact sara@cherryopticalinc.com.

Your RSVP to the meeting must be sent to Kimberly.Cuskey@Ametek.com by Tuesday, March 1st. Register today! 



Delivering the Edge – Get to Know Josh Our Night Shift Production Manager

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Introducing: Josh Freimuth

  • Title: Production Manager for the Night Shift
  • Years with Cherry Optical, Inc: 7
  • Job-Related Certifications: ABO (American Board of Opticianry) Certified


Cherry-4143 copyWhat do you do for Cherry Optical, Inc?

I follow the jobs through the finishing process. This includes the final edging into frames, inspection, and sending the final product out to the customer. Cherry Optical, Inc cross-trains its employees so we all understand the roles of our coworkers. I believe this helps all of us do better in our roles within the company.

Why is the position the right fit for you?

I excel in my position due to my great attention to detail. It is not easy to balance the technical fit with the requirements of precision optics while trying to make the product look like a piece of jewelry at the same time.

What do you find most satisfying about your job?

I enjoy the extra challenges I sometimes encounter the custom edging or when people give us a very complex frame that’s not intended to have prescription lenses. Delivering on those projects can be very rewarding. Here at Cherry Optical, Inc we can give a customer results no one else can.

What makes Cherry Optical, Inc different from other optical laboratories?

Eye care professionals can come to us knowing we will bend over backwards to do anything they need. We have both the will and the means to do it. We can surface most major brands and fit them into almost any frame the patient chooses.

What are the biggest challenges in your position?

The biggest challenge we’re facing right now is efficiency. In a small lab, it’s difficult to give every specific job the attention it needs while still being able to maximize production for all customers.

What do enjoy doing in your spare time?

I enjoy many outdoor activities like camping, hiking and kayaking.

What inspires you?

The chance to get up every day and produce something tangible for someone—something they’ll enjoy, something that literally helps them better see the world.

What celebrity or historical figure wears or has worn glasses best?

Johnny Depp – Those old Ray-Ban aviators he wore in Fear and Loathing in Las Vegas are just fantastic!

Learn more about our MEI capabilities here!

WNU 2016 Confirmed Exhibitor List – Who will you be visiting first!?

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Cherry Optical, Inc welcomes you to be our guest at Lambeau Field for the return of WNU. This year’s program is larger than ever before with over 60 hours of education and a packed exhibit floor. We look forward to seeing as many of you as possible on Saturday, March 19th. Register using this link today!

Below is a list of confirmed Vendors that will be exhibiting at WNU 2016. The exhibiting vendors and course sponsors provide financial support that is greatly appreciated. Without their participation, WNU could not be as successful as it has become in years past. We ask that you please support these vendors by taking advantage of great promotional offers for making purchases at Lambeau Field. We’d also ask that you thank as many of these exhibitors as you can. Enjoy your time in Green Bay, enjoy Lambeau Field, and enjoy the experience that is “What’s New University!”

Younger Optics
Spectacle Shoppe Inc
Best Image Optical
A&A Optical
Coburn Technologies
Classique Eyewear
Carl Zeiss Meditec
KBco Prescription Sun
Marcolin USA
Carl Zeiss Vision
Think About Your Eyes
Signet Armorlite
Modo Eyewear
Bolle, Serengeti & Bolle Sport Protective
Clearvision Optical Company
Wipfli LLP
Europa International
Kasperek USA Optical
Maui Jim INC
Live Eyewear
Charmant USA
Frame Peddler
Ogi Eyewear
Opticians Association of Wisconsin
Silver Dollar
McGee Group
Tura Inc
Essilor of America
Match Eyewear
ZIG Eyewear USA
REM Eyewear
Wisconsin Paraoptometric Association
Shamir Insight, Inc.
InFace and WOOW
Pro Design Denmark
Modern Optical International
Aspex eyewear
Innexus by Innereactive Media
Art-Craft Optical
Tru Images Photography & Art
Walman Instruments
Reichert Technologies
Royal Vision
Hilco Vision
Practice Director EHR
Hoya Vision

What’s New University

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With just over a month left before What’s New University, we are being flooded with phone calls, posts, faxes and emails full of eagerness; and it’s catching. Most noticeable is the overall sense of readiness, excitement and exhilaration. From the avid Eye Care Professionals signing up for our free CE Courses to the Vendors’ enthusiasm about the venue – the historic Lambeau Field Atrium – to our Staff sharing memories from years past, the anticipation is contagious. Our Speakers have put together a great line-up and everyone is abuzz debating which courses to select. Looking to relive some firsthand experiences? Take a look at the following blogs: Charlie Blankenship’s “Project Football Specs” & Sandy Brubaker’s “Education on the Weekend“.

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Cherry Optical, Inc is proud to host an event that touches so many lives; the feeling of camaraderie in our industry is overwhelming and we’re thrilled to be at the center of it. We stand behind the notion that people come alive when their minds are open to education. Education inspires new ideas, new forms of care and an overall sense of enlightenment. We believe we’re all in this together and we can’t wait to reunite with everyone in March!

Register for courses here: whatsnew.university

RSVP to the event on our Facebook page here:  WNU 2016