2016 March

WNU 2016 – Amazing Time

Posted by | Get To Know Our Staff, News | No Comments

We successfully produced another “What’s New University” and March and would like to thank all of you that attended and participated to make this event an amazing success.

The overall reviews on the courses were outstanding and the exhibit floor was packed. We’d like to give an extra thank you to all of the exhibitors which did an awesome job in supporting WNU. WNU is such an amazing example of the dedication of Independent eye care professionals. By working to constantly improve our knowledge and skills, we can all grow and be successful together. Thank You from everyone at Cherry Optical, Inc.

We encourage you to continue sharing your WNU 2016 photos and memories on our Facebook page here!

WNQ March – Winners & Answer Key

Posted by | News | No Comments

March 2016 – Thank you to all of you who provided feedback for the 2018 What’s New University!

Congratulations to: 
Nissa Franke – St. Cloud Opticians 
Andrea Ruane – Eye Candy 
Alysha Sperry – Eye & Vision Clinics – De Pere

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

Contact Us Here

View the Answer Key

View more photos & share your favorite memories from WNU 2016 on our Facebook page here!


What’s New Questionnaire (WNQ) – March

Posted by | News | No Comments


What's New Questionnaire March 2016March 2016 – Thank you to all of you who joined us at What’s New University!

The entire event was quite the whirlwind! We managed the to offer the most CE hours/Presenters, the largest amount of Exhibiting Vendors, and the highest WNU attendance to date. Thank you to each and every one of you who participated!

At Cherry Optical, Inc we believe we’re all in this together. We’ve got to stick together, learn from one another and grow from our shared experiences. Hosting the largest one-day continuing education optical event in the country, at a venue like Lambeau Field is the least we can do to contribute to the industry. Besides, it’s really fun! We hope you enjoyed it too.

View more photos & share your favorite memories from WNU 2016 on our Facebook page here!

Please take the time to answer a few short questions on our March WNQ. Use the following link for your copy:

What’s New Questionnaire March 2016

Once complete, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on FRIDAY, March 25th. All perfect scores will be entered into a drawing for a $50 gift card.

This Questionnaire is intended for current Cherry Optical, Inc customers. Thank you for your time and good luck!

WNU Teamwork!

Posted by | News | No Comments

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” –Andrew Carnegie

We’re in the middle of crunch time here at Cherry Optical, Inc. What’s New University is just days away and we’re about to see all of our hard work pay off. The Lambeau Field Atrium is stock full of vendors – we actually downsized our own space to incorporate everyone! It’s been truly rewarding to watch WNU grow over the years. Who ever would have thought we would come so close to outgrowing Lambeau? No need to worry though, we don’t plan on changing the venue anytime soon.

As of today, all registrants have name badges being printed, we’re busy individually stamping all the CEC’s and we’ve got a last minute shopping list that only grows throughout the day. It’s a great thing to stop for a moment and simply take in the energy and excitement swirling throughout the building. Can we say teamwork!?

Looking forward to seeing all of you this weekend! Don’t forget to join us at the KBco Sponsored after party at Anduzzi’s. If you are spending the night in GB after WNU, you’ll want to check this out. Everyone is allowed to attend. Customers will be given VIP treatment with an Open Bar running until 10:30PM!


Anduzzi’s Website

Afterhours Party for All WNU Attendees will be held at: 1992 Holmgren Way – Green Bay, WI 54304

(920) 965-1111

WNU 2016 Attendee Information

Posted by | News | No Comments

All of this information has been distributed via our Email Communications. Stay in the know to receive any last minute updates. Sign up here! 


Stadium Map Bus BayParking:

Parking is available near the Oneida Nation Gate on the East Side of the stadium. There is access to this gate from Lombardi Ave and Oneida St. The Miller Lite Gate where the statues of Vince & Curly are will not be accessible. **You must enter from the Oneida Nation Gate.** View Parking/Entry Map Here


  • 8 – 11 am: Exhibiting Vendors will be arriving and setting up.
  •  10 am: Registration Begins
  • 11 am – Noon: Limited Vendor Exhibiting
  •  Noon – 5 pm: Courses Run

cherry-diagramCourses Breakout: View Course Map Here

Hour 1 Courses 1-1 to 1-12 run from 12 – 1 pm

Hour 2 Courses 2-1 to 2-11 run from 1 – 2 pm

Hour 3 Courses 3-1 to 3-8 run from 2 – 3 pm

Hour 4 Courses 4-1 to 4-12 run from 3 – 4 pm

Hour 5 Courses 5-1 to 5-8 run from 4 – 5 pm


  • 5 – 7:30 pm: Main Exhibiting Hours
    Free Beer & Wine for Supportive Customers of Cherry Optical, Inc and Quality Contact Lens. Cash Bar for Cocktails and Guest Eye Care Professionals.
  • 7:30 – 10:30 pm: Afterhours Party at Anduzzi’s on Holmgren
  • NOTE: There will be limited exhibiting in the late AM and throughout the day. We HIGHLY encourage you to make appointments with exhibiting vendors if you want to view their product or have a meeting during the afternoon.


We have pre-printed name badges for all of you who registered. We will break you into groups based on your FIRST name. After entering the Oneida Nation Gate, the registration tables will be set up immediately to your left upon entering the Lambeau Field Atrium. If for whatever reason, we do not have a name badge for you – all is not lost. We will simply hand-write one for you at the time of your arrival.

The first courses begin at 12 pm. We are going to instruct attendees to head up to your classes at 11:40 am as the walk to some of the course rooms will take up to 15 minutes. We encourage you to arrive at your earliest convenience to minimize the lines at registration. If you’d like, you can even come in early to get your materials and then come back closer to the start of the programs to avoid the queue that is sure to form.


Final Note:

We really want you to have the best experience possible at WNU. The lineup of courses and exhibiting vendors this year is the largest yet! The Rebate we’re offering is awesome too. That being said, Cherry Optical, Inc is not a professional event planning and production company. We are going to hit some snags and we are positive something will be missed. We ask that everyone remain calm if the program is not perfect and enjoy it for what it is – the biggest 1-day optical industry event in the country FREE of charge – at Lambeau Field! Click Here for the Exhibiting Vendor Atrium Layout.


Reminder: Afterhours Party

Hosted by Cherry Optical, Inc and Sponsored by KBco for All WNU Attendees will be held at: 1992 Holmgren Way – Green Bay, WI 54304 Following WNU. 😎 

After-hours Party Hosted by Cherry Optical, Inc and Sponsored by KBco – The Prescription Lens Company

Posted by | News | No Comments

The great folks at KBco – The Prescription Sun LensKBco_RGB_300

Company – will be sponsoring an Afterhours Party at

Anduzzi’s on Holmgren Way.


If you are spending the night in GB after WNU, you’ll want to check this out. Everyone is allowed to attend. Supportive Cherry Optical, Inc and Quality Contact Lens customers will be given VIP treatment with an Open Bar running until 10:30PM!



KBco Afterhours Invite

1992 Holmgren Way – Green Bay, WI 54304 (920) 965-1111
Looking forward to seeing you there!  😎

Safety, Sports & Wrap – No Limit!

Posted by | News | No Comments

Cherry_Sport+Vision_Page_2The combination of our Schneider HSC Smart XP Generators and MEI Edging technology allows us to process lenses for all kinds of safety, sport and wrap frames – even those not originally designed for prescriptions.

Many sport and wrap frame brands set limits for prescriptions, however, fit lenses with an expanded prescription range in wrap sunglass and safety brands. At Cherry Optical, Inc we offer options for those patients with high prescriptions and urge you to challenge us with your tough jobs. Paired with the industry’s only Truly Unlimited Warranty, there is no reason to hesitate. 

Click here to read the rest of the article on our technology, accuracy, speed and quality control techniques.

Contact us to get started today! (800) 469-4211

2016 WNU Rebate Program

Posted by | News | No Comments

What’s New University would not be possible without the support of the exhibiting vendors listed below (as of 3/7/16).  With that in mind, we encourage you to make purchases at WNU.  To encourage you to make purchases we will rebate you with our easiest rebate program ever!

  • Purchase a combined $2,000 or more from any combination of WNU vendors at Lambeau Field or during the week immediately following WNU.
  • Have the WNU eligible vendor confirm your order total (see below).
  • Submit this form “2016 WNU Rebate Program” to adamcherry@cherryopticalinc.com or to fax 920-469-2658 .
  • Cherry Optical, Inc will confirm eligibility of purchases and send Rebate Coupons valued at $2,000* worth of rebate coupons per $2,000 purchase.  Rebates will be issued in $2,000 increments.  Spend $2,000, get $2,000.  Spend $4,000, get $4,000.  And so on.

2016 WNU Rebate Program_Page_1

What’s New University: ABO Technical vs. General Credits & Recently Approved Courses

Posted by | News | No Comments

In the past few weeks, we have had a group of requests on how to determine ABO Technical vs. General Credits. Thank you all for your patience; we do have 7 courses left in pending status of which we hope to have an update by the end of next week. Here is the current list of Technical Courses.


Need more information on certification renewal? Visit the ABO-NCLE website here.

ABO – NCLE Technical Level 1:

  • 2-1: Winter Sun Protection
  • 2-6: New Scleral Multifocal Lens – Introduction to Multifocal GP Lenses  (NCLE)
  • 4-2: Blue Perspective
  • 4-12: All I Want Are Contacts (NCLE)
  • 5-6: Crizal Prevencia No Glare Lenses

ABO – NCLE Technical Level 2:

  • 1-6: New Evolutionary Scleral Lens Design -Introduction to Gas Permeable Lenses for the Irregular Cornea  (NCLE)
  • 1-10: Digital Dispensing in the Modern Dispensary
  • 1-12: Hoya Position of Wear & Compensated RX’s
  • 2-2: Utilizing Personal Space Lenses
  • 3-8: Dispensing to the Aging Eye
  • 4-1: Digital Ray-Path: Advanced Lens Designs for Better Vision
  • 5-1: Night Vision

Updated Course Approvals!

The following Courses are now (also) COPE Approved:

  • 1-9: The Optical Lab: A New Look at an Old Friend
  • 2-9: Embracing the Dawn of Blue Light: Clinical Strategies To Protect Your Patients
  • 3-7: Has Your Fraud IQ Kept Pace With Your Fraud Risk?
  • 4-3:  Social Media Essentials
  • 4-6: Transition Planning
  • 4-8: Building Your Blue Light Practice

The following Course is now ABO Approved:

  • 1-3 & 3-1: Tools to Clean Up the Mess

The following Courses are now (also) AOA/CPC Approved: 

  • 4-3:  Social Media Essentials
  • 4-12: All I Want Are Contacts
  • 5-4: If Not You, Who?

Looking forward to another great event! Don’t miss out, register here today!


“What’s New Monthly” January/March Newsletter 2016

Posted by | News | No Comments

What's New Jan-Mar 2016 -01What's New Jan-Mar 2016 -02

What’s New Jan-Mar 2016

This Month’s Issue of What’s New Monthly Topics:

* 2016 WNU! Just a Few Weeks Away
* 2016 WNU! KBco Afterhours Party
* 2016 WNU! Rebate Program
* UPDATE: Crizal Prevencia Now Processed On-Site!
* An Extremely Capable Independent Laboratory
* Welcome Bill Lee to Cherry Optical, Inc
* Easy and Free Way to be found on Google
* Electronic Ordering Options
* 2016 WNU! Updated Course Approvals