2016 October

Happy Halloween!

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“When black cats prowl and pumpkins gleam. May luck be yours on Halloween!”

On behalf of Cherry Optical, Inc, we’d like to wish each and every one of you a safe and extra spooky Halloween.

Cherry Optical, Inc & Vision Monday’s Top Labs

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“We never were, never are, and never will be a company without integrity for ourselves, what we do, and who we do it for.” – Adam Cherry

That being said, we’d like to thank each and every one of our Eye Care Professionals for their continued support. We are honored to be included in Vision Monday’s Top Labs of 2016. Here’s to the many years of partnership yet to come. Thank you!

To read more about how Cherry Optical, Inc compares to the rest of the Labscape take a look at the in-depth article from Vision Monday here(pages 62-73).

What’s New Questionnaire (WNQ) – October Answer Key

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Congratulations to:

Jenna Ziemer – Park Place Optical (WI)
Dawn Henning – Visioncare Associates (WI)
Jeff Volpe – King Optical (MA)

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

Contact Us Here 

View the Answer Key

Already following our Facebook page? Make sure to find us on LinkedIn too!

What’s New Questionnaire (WNQ) – October

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The clock is ticking, don’t hesitate, fill it out now!

Click here for October’s WNQ!

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on WEDNESDAY, October 26th.

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners on Wednesday!

Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

#TBT – Digital Surfacing Lab

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Old Digital Surfacing Lab Circa 2014


New Digital Surfacing Lab as of July 2016

Two short years ago our Digital Surfacing Lab had quite a different look. In fact, we added 4,000sq. ft. of our production space in February of 2015 and rerouted all of our surfacing equipment to the newly developed layout. We not only expanded our floor plan but our capabilities as well. In April of 2015, we installed Schneider’s Smart HSC XP Generator to accompany our existing Schneider generator, an additional CB Bond Blocker. We also upgraded our two existing CCP Swift Polishers to the new version and added a third. To round out the end of 2015, we equipped our team with the Schneider TSA and DBA stations in October. It was a year full of updates, add-ons, and upgrades.


Coburn Technologies – Velocity

In early 2016, Cherry Optical, Inc became the third location worldwide to install Coburn’s automated backside UV cured spin hard coat machine – the Velocity. This addition meant rearranging the layout a bit, but this fully automated machine has upped our consistency and freed up our craftsman to fulfill other duties. At VEW we purchased yet another addition to our space, and we lined up future purchases for other areas as well. No spoilers here – you’ll just have to wait and see what’s next.

A couple of weeks ago we were able to speak to some ECPs at the Fall WOA Convention who had visited our facility in the past, and we encouraged them, as we are you, to tour our lab. Even if you’ve visited our laboratory in the past, a lot has changed. We’re excited to share what the increases mean to our ECPs regarding even more consistent and high-quality products. Keep in mind; this list only includes what we’ve updated in the Digital Surfacing lab!

First and foremost; we’re giving our ECPs our best day in and day out. We’re constantly thinking about our future together and how we can improve our relationships with one another. By taking advantage of manual and automated machinery, we ensure we’re never relying on one machine to get the job done. In reducing remakes and shortening wait times, our customers can pass better service levels to their patients. We do not cut corners in crafting the highest quality lenses for our ECPs, which is why we have invested not only in our technology but also our team members. The majority of our laboratory opticians are ABO certified, and we consider all of our employees to be skilled craftsmen and artisans. We love visitors and are interested in hearing from you to learn what challenges we can help you solve.

Contact us to schedule your tour today: customerservice@cherryopticalinc.com or (800) 469-4211.

DoGreen Lens Material – World’s First Bio-Based High Index Material

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dogreen-mr-174Here’s something a little different, new and better for the environment; Mitsui Chemical’s DoGreen MR-174 lens material is a USDA Certified Biobased Product scoring an 82% Biomass Rating.  The major difference between DoGreen 1.74 and other 1.74 material is that DoGreen starts with palm oil and glycerol instead of fossil fuels and propylene.  This unique chemistry delivers the world’s first bio-based material for eyeglass lenses.

DoGreen 1.74 can save fossil resources and while also reducing 326kg of CO2 emissions per 100kg of 1.74 resin produced when compared to regular 1.74 material production.  Rather impressive!  Now, there are some things DoGreen 1.74 cannot do:  DoGreen is not biodegradable and not recyclable.  Keep in mind regular 1.74 materials are not biodegradable or recyclable as well.

Cherry Optical, Inc offers DoGreen 1.74 in a wide variety of digital freeform lens designs.  Contact Customer Service or email adamcherry@cherryopticalinc.com to learn more about DoGreen availability.

Vmitsui-chemicals-logoiew more on the Development of Plant-derived High Refractive Index Lens Material “Do Green™” from Mitsui Chemicals here.

Eyezen+ – It’s Not Eyezen without the +

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Eyezen+ lenses are an enhanced, everyday pair of single vision lenses for wearers that are suffering from digital eye strain. Eyezen+ lenses contain a small amount of accommodative relief to alleviate eyestrain (+1 0.40D, +2 0.50D, +3 0.8D). Most importantly, Eyezen+ lenses utilize Essilor’s Smart Blue Filter lens materials that automatically reduce harmful Blue Light from reaching your patients’ eyes. Combining Eyezen+ with Crizal Prevencia provides an even greater level of Blue Light protection. SBF materials currently available in Eyezen+ include plastic, polycarbonate, 1.60 and 1.67 (Trivex and 1.67 coming soon). Eyezen+ can be offered with or without the Crizal treatment of your choosing. Buyer beware! We’ve seen some funny stuff out there in the market. Look for the + to ensure you’re getting Eyezen+. Contact your Cherry Optical, Inc Sales Representative for more information on Eyezen+.


“What’s New Monthly” October Newsletter 2016

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WNM – October Newsletter

This Month’s Issue of What’s New Monthly Topics:

  • The Infamous 1/8th [Don’t Call it a 1/12th] Diopter
  • Tribrid Lens Material – A Stronger Lens for a Strong Prescription
  • Eyezen+ – It’s Not Eyezen without the +
  • 1.74 Ultra-Thin High Index Lens Material – When It Absolutely, Positively,Must be Thin
  • A Request for Your Endorsement
  • WOA Fall Convention – Thank you!
  • The Epitome of Innovative


Have a topic you’d like us to review? Contact Adam Cherry here!