2016 November

What’s New Questionnaire (WNQ) – November Answer Key

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For the first time ever – we don’t have any WNQ winners!

Take a peek at the answer key below. The good news is, you know enough about your professions, just not Thanksgiving trivia! 😉

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

Contact Us Here 

View the Answer Key

Already following our Facebook page? Make sure to find us on LinkedIn too!

Cherry Optical, Inc – OLP Lab Innovator of the Year 2016

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screen-shot-2016-11-29-at-4-30-57-pmThey’d crank up the fax as loud as it could go so every time it rang it was a morale booster. – Adam Cherry, discussing what it was like in the early days of Cherry Optical, Inc.

Check out our close-up in the latest issue of Optical Lab Products. We’re so honored to be named Lab Innovator of the Year! Take a look at our history, secrets to our success and the Q&A with Adam Cherry! The entire team at Cherry Optical, Inc would like to say thank you to our Independent eye care professionals for your continued support.
“A customer is not dependent on us; we are dependent on them. A customer is not an interruption of our work. He is the reason for it.” – Wendy Salle: Salle Opticians in Atlanta, GA


We’re So Thankful

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For each new morning,

with its light,

For rest and shelter, 

of the night,

For health and food, 

for love and friends, 

For everything 

Thy goodness sends.

~ Ralph Waldo Emerson

What’s New Questionnaire (WNQ) – November

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Don’t be a Turkey – fill this out for your chance to win!

Click here for November’s WNQ!

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on MONDAY, November 28th.

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners on Monday!

Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

The Correlation Between Lunch and Productivity

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It’s the day after the big election. You know, unless you’ve been living under a rock, the thing that happens every four years?! Work was buzzing with shock, amazement, and disbelief by some, and happiness and relief by others. It was almost lunchtime, and we were surprised to find out we were being treated to Happy Joe’s Pizza for lunch!!! (Thanks, Adam!!)

Of interest, however, on this same day, we had an ‘unofficial’ record of jobs shipped (not including end of month numbers). What is my point you ask? I have a theory. When provided with food or rewards, production increases, morale gets a boost, and it’s a win-win for everyone. (Hint, hint! Haha!!) Truthfully, one of the greatest things about working for Cherry Optical, Inc is feeling appreciated for the work we do. It is not only shown in the way we are regarded by management but also in the way we respect one another.  – Bobbie

Balancing Work & Play

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Before hosting the Wisconsin Optometric Association Primary Care Symposium party, we had a little time to kill, so we visited the Kalahari’s arcade room. Our two favorite parts of this experience were donating our fistfuls of tickets to unsuspecting families and the four-player air hockey. (Eye protection and mouth guards are recommended. It was intense!!) 

As always, we’re proud to sponsor a bit of downtime for those who are attending the continuing education events. Education is the key to success, but sometimes it’s nice to relax. We hope you all enjoyed the wonderful snacks and cocktails catered by the Kalahari’s kitchens. Our team certainly enjoyed mingling with each of you after a long day. Thank you for joining us!

To see more photos of the arcade excursion view the post on our Facebook page here. While your there, be sure to follow us to see posts like these in your news feed. 🙂

Raptor Lens: The Ultimate in Any Light

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VCPN’s Extreme Closeup – Raptor Lens: The Ultimate in Any Light

Features of the Raptor Transitions Lenses:

  • Raptor lenses are made of medical grade blue-blocking and UV treatments for visible contrast at any condition. Our lenses are Non-Polarized as not to interfere with instruments or computer screens.  Raptor lenses are designed to allow Hunters/Shooters to have vision indoors, outdoors and in dark locations without masked darkness, which is a common effect of traditional polarized sunwear.
  • Protection Provided Outdoors – The lens color will ultimately transition from light yellow to a dark amber/ brown, based on the amount of direct light/bright sun. Great for early morning/later evening, or dark cloudy conditions.
  • Protection in the Car & Indoors – The color of the Raptor lens will maintain a consistent light yellow in the car, or indoors.
  • Raptor lenses also provide expanded vision in challenging weather and light conditions including; fog, snow, rain, and night driving. Regarding night driving, not only will wearer’s experience less eye strain, you will notice that the varying colors of headlamps now match and have become more calming vs. an aggressive distorting glare. Excellent for Lasik patients with night vision challenges.
  • Raptor lenses are equipped with a trademarked backside anti-reflection treatment to increase the visual field further and eliminate reflection and ricocheting light within the lens.
  • Made out of, “Trivex” – a PPG product, the most optically pure base material, Raptor lenses also provide an ultimate safety quality as a standard feature.
  • Made out of “Transitions”- a PPG product, can be produced in most all materials, but strongly suggested not to use Poly due to optics issues.

Dispensing Mats – Market Research

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Have you used a dispensing mat? Odds are that you have, and we want to hear from you!

Cherry Optical, Inc is looking develop a program to give you creative control, professional assistance and final production of customized dispensing mats.

The first step will be to narrow down our dispensing mat templates to 2-4 offerings. The information below will guide you through the process of reviewing our offerings and sharing your input. Additionally, the information we gather regarding your interest in this project is of great importance to us.

View the Artwork Here

The production of a high-quality dispensing mat does have an expense. To offset the expense while also trying to provide the most value to you; Cherry Optical, Inc is looking to provide a subscription service as part of our dispensing mat program.

One Time Charge for # of Dispensing Mats
* $50 for 1-2 Mats
* $75 for 3-4 Mats
* $100 for 5+ Mats

For the 1 time charge, you’ll receive a high-quality dispensing mat and can utilize our on-site graphic designer (Sara) to customize the content window with professional results and production.

Take the 8 Question Survey

We encourage you to take the time to share your opinions on our designs and proposed program. As an added incentive, we will hold a drawing on Wednesday, November 30th. The winner will be pulled from all entries received before the end of the day on November 29th.

(Prizes are intended for Current Cherry Optical, Inc Customers.)