Name: Joann Capossela
Title: Sales Consultant
Years with Cherry Optical, Inc: 1 Year
Job-Related Certifications: NY State Licensed Optician
What do you do for Cherry Optical, Inc?
Outside sales consulting, optical staff training, territory management, liaison between account and laboratory.
Why is the position the right fit for you? What do you like most about your job?
Having over 25 years of experience in many facets of the optical field, I bring knowledge from all sides of the business; including retail and wholesale sales, ophthalmic dispensing, laboratory experience, and my time as an assistant buyer for a large optical chain. I feel this background allows me to give the expert advice and training to my accounts.
I work as if it’s my business. I’m able to make my schedule which works best for my area. I love growing my territory, and Cherry Optical, Inc gives me the confidence to know I am offering my accounts the best quality work, industry-leading warranties, and fantastic customer service!
What celebrity or historical figure wears or has worn glasses best?
Aside from Santa Claus? Johnny Depp and Samuel L. Jackson always wear excellent eyewear.
What does it take to be a successful employee at Cherry Optical, Inc?
Being proactive. In my case, ensuring that I go out and call on accounts every single day. I’m always trying to schedule my follow-ups before leaving the office. Eventually, we will get an opportunity to prove that we are head and shoulders above the rest.
Provide the best customer service and follow-up when you say you will. These two things will lead to success!
What do you find most satisfying about your job?
That I know, I am representing the best lab in the industry and given the confidence to decide the best way to run my territory,
What makes Cherry Optical, Inc different from other optical laboratories?
Cherry Optical, Inc is reliable. We thrive on consistency, superior quality, fantastic customer service, and industry-leading warranties.
What is your biggest challenge in as a Sales Representative?
Of course, in my area- (NYC metro and Long Island) it’s the competition. There is constantly a flow of lab reps trying to get my accounts’ business.
In your opinion, what is the secret behind Cherry Optical, Inc.’s success?
What area of optical technology excites you the most?
I do love all the new high-tech lab equipment, but the automated machines are amazing.
What music are you embarrassed to like?
Straight ahead Jazz. (Editor’s note: You’re in good company at the lab, Joann. There are a good handful of us who are loud and proud about our support of Jazz!)
Star spotlight- You work with lots of amazing people. Tell us about them.
I love to have fun and laugh – everyone at Cherry Optical, Inc has a great sense of humor. It’s the best atmosphere to work in!
What is a frame line you love?
There are so many to love; I lean towards i-Green, Anne et Valentin, SALT, Etnia… I could go on and on.
What did you want to be when you grew up?
What do enjoy doing in your spare time?
I dig family movie or game nights and golfing.
What is your weapon of choice for the impending zombie apocalypse?
I’ve heard zombies hate bad breath – that would be my weapon since I eat a lot of garlic.
What’s the best piece of advice you’ve received?
You have no control over of people, places, and things—the only control you have is how you react to it.
Favorite movie/TV show & why?
My favorite TV series is Some Like it Hot starring Jack Lemmon, Tony Curtis, and Marilyn Monroe. That show is hilarious and was way ahead of its time.