2015 April

Watch The Zombie Apocalypse With Heidi

Posted by | Get To Know Our Staff, News | No Comments

INTRODUCING: Heidi Klarkowski

  • Customer Service Manager
  • 8-years with Cherry Optical, Inc
  • ABO (American Board of Opticianry) Certified

What Do You Do For Cherry Optical, Inc?

I am the Customer Service Manager. I oversee all things regarding our customer service area which includes assisting/editing all incoming orders, helping opticians as well as my fellow co-workers troubleshoot, all while answering incoming phone calls and making the expediting of jobs a top priority.

Why Is The Position The Right Fit For You?

I have several years of experience working alongside optometrists in an office setting. That time provided me with a strong background in the dispensing area of optics.  My current position gives me the knowledge and ability to effectively troubleshoot from an optician’s standpoint.

How Would You Describe The Culture At Cherry Optical, Inc?

Cherry is a close-knit office, which feels like a second family. I truly enjoy coming to work. I feel comfortable raising questions or concerns with anyone in our building and participating in the occasional round of fetch with Pause, our office pup.

Pause, the office dog relaxing in her bright blue bandana.

Pause, the office dog relaxing in her bright blue bandana.

What Makes Cherry Optical, Inc Different From Other Optical Laboratories?

I think our high standards for product quality and customer service make us unique. Our customer service team members are well educated, upbeat, and always ready to assist our callers. I truly feel our employees are what set us apart from other laboratories.

What Are Your Biggest Challenges In Your Position?

We spend so much time together, both in and outside of work; it is easy for me to consider my co-workers my friends. Anyone who has experienced this knows this situation can prove to be difficult when maintaining a management position. Therefore, I strive for excellence both from my team and myself and work hard to not allow those friendships affect productivity.

What Do Enjoy Doing In Your Spare Time?

I absolutely love to travel. I was lucky enough to take a cruise through Bermuda last June and this year I am heading out again to explore Grand Turk in October!  I am also a fan of live music and enjoy venturing to concerts, especially when New Kids on the Block is the headliner.

What Is Your Weapon Of Choice For The Impending Zombie Apocalypse?

I’d choose to surpass the weapon option and go straight for a super power. I would like to be invisible and watch the impending doom. That seems like a pleasant way to spend an evening.

What Celebrity Or Historical Figure Wears Or Has Worn Glasses Best?

I love the never ending frame changes worn by Kirsten Vangsness, also known as Penelope Garcia, on Criminal Minds.

INTERVIEW: Adam Cherry

Posted by | Get To Know Our Staff, News | No Comments

How Was Your Company Founded?

Cherry Optical, Inc was born in a moment Joe Cherry (my father) calls “an awakening.” Joe and Lynn Cherry (my mother) envisioned starting an innovative, service-driven and fiercely competitive Independent laboratory. Joe likes to tell people, “The second hardest thing I’ve done in my life was telling my wife I planned to quit my job, create my own laboratory and work for myself. The hardest thing I’ve done in my life was asking my wife  to quit her job and work with me.” My parents took a leap of faith together and opened Cherry Optical, Inc in 1999 with a business model that excluded the possibility of failure. The company started with two employees and two edgers and grew into a leading independent optical laboratory through integrity, superior-quality products and a focus on continued education.

Why Are You A Great Company To Work For?

We take family very seriously at Cherry. That applies to our individual employee’s families and how we relate to each other at the lab. If employees respect their company and coworkers, they’re going to do better work. Before welcoming our office dog Pause, we created an “open door” culture by literally removing all of our offices’ doors. This helped our employees quickly become comfortable with approaching management with ideas and concerns. Today, our lab remains a relaxed environment with open communication. Our customer service center is free of cubicles to encourage collaboration. This environment also makes it easy to have fun on the job but make no mistake; we take our optics very seriously.

What Separates You From The Competition?

I supposed I could take the standard approach to answering this question and tell you all about our amazing technology, outstanding quality, and unbelievable service levels. But that is too easy and extremely cliche. I think people in Green Bay, WI have a special understanding of exactly what it means to be part of a winning team. The truth is that the people of Cherry Optical, Inc are what separate us from our competition. There are so many business buzzwords used these days, but it really just boils down to respect, trust and a belief in one another. We provide our employees all of the tools they need to be successful and then the training, support and autonomy to do their jobs to the best of their abilities. While we do have managers, what we don’t have is a hierarchy that prohibits one person’s ideas to be stifled by another’s.

What Keeps You Motivated?

What keeps me personally motivated is a drive to create an optical laboratory and business that is so dramatically better than our competition that we don’t have competition. Our ability to have grown a successful laboratory during a period of time with extreme vertical integration and the proliferation of vision plans is very motivating. I like to say that Cherry Optical, Inc earns our business the old fashion way. We don’t have the luxury of contractually obligating customers to work with us or simply buying support through kickbacks and rock bottom pricing. We earn it by finding an area that we can benefit our customers and then slowly winning their support with service, quality, education, and support.

What’s One Thing You’d Like To Share With Opticians?

That if you want to learn more about Cherry Optical, Inc, the best people to talk to our people because they are the best. You can call us and talk to us about whatever you’d like. We actually answer the phone!