2015 October

Changed Focus- Written by and in Memory of our Bird Loving Friend, Kimberly Pearson.

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Ever since I was twelve years old, I’ve been reading Vogue magazine. I tell you this to establish the fact that from a young age I have been obsessed with fashion.

I have always understood the benefit of having multiple pairs of eyewear. I love to match my eyewear to my outfit. I just recently got a Valentino frame, embellished with lace accents, that I am planning to match with a really cool pair of lace pumps. Or how about the new “geek chic” pair I got in brushed gold that compliments the gold thread running through a favorite scarf of mine?

I almost squealed with delight when I laid eyes on one of my favorite pairs from Fendi, it’s clear with glitter inside the ZYL. I don’t know how they do that, but it’s sooooo cool!!

Anyway, these days I actually need my glasses much more. As my eyes are getting old like the rest of me, I have come to appreciate all the more the idea of having multiple pairs.

I have a very active life and would never be willing to compromise my eyesight by having just one pair of glasses. I wear the new Independence HD in several of my pairs while just doing normal ever y day activities. These are great, by the way, and for me feel like single vision.

When it comes time to designing and creating my own jewelry, I sit at my workspace and put on a pair of eyeRelax HD lenses. I’m in love with those too, since they really do the trick for “up-close” work while allowing me to look at my entire desk, which is full of beads.

At the end of a full day, I finally love to unwind by either reading or reclining to watch a little T.V. Having separate pairs for these things is really helpful too.

The bottom line is that I still see the need for multiple pairs of glasses. I’m a fashionista for life and will always be in search of that perfect pair that matches a favorite skirt, or maybe even a cool vintage bracelet, or even a shade of lipstick.

But now, I am enjoying my multiple pairs for clear high definition vision. They help me to stay “in focus” all throughout the day no matter what I am doing.


Image by David A Mitchell https://www.flickr.com/photos/firstmac/

What’s New Questionnaire October 2015 Answer Key & Winners

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What’s New Survey-Questionnaire October 2015 Answer Key

Thank you to everyone who participated in October’s Questionnaire! Also, don’t forget, you can find the correct answers on the link above.

If you happen to hear a question at the office that you think would benefit other practices, please contact us with your suggestions using the link below. The network we share is a great place to inform others and grow our own knowledge base. Thank you for being a part of our team.

Contact Us Today!

Congratulations go out to:

Sarah Rogers – Mercy Vision Center
Sarah Sumner – Envision Eyecare
Shelly Bell – Premier Vision Fredonia

(Your gift cards are on their way out!)

October’s What’s New Questionnaire

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What’s New Survey-Questionnaire October 2015

Test Your Knowledge and Get Rewarded – Read the Questions Carefully!

Please take the time to fill out the following information and answer a few short questions. All perfect scores will be entered into a drawing for a $50 gift card. Three names will be drawn every month. Feel free to photocopy this sheet (the link in red above) for each staff member that would like to participate. Once complete, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on WEDNESDAY, OCTOBER 28th.

“What’s New Monthly” October Newsletter 2015

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What's New October 2015_Page_1What's New October 2015_Page_2
Click the following link in Red to Download a Printable Interactive PDF of “What’s New Monthly”: 

What’s New October 2015

This Month’s Issue of What’s New Monthly Topics:

*New Addition – Schneider TSA
*Thanks Carl Zeiss – Now I can’t stand my regular lenses
*It Might Not Be Pretty – But It’s Effective
*Temple Lengths Improve Fitting Heights & Frame Comfort
*Cherry Optical, Inc – Exclusive Manufacturer of ChromaPop Lenses for Smith Optics
*Nanofilm – Defog It Cloths
*Digital Lenticularization (Edge Thinning) – Makes Impossible, Possible
*Avoid Delays – Avoid Plastic In Sunglass Frames
*Gene Therapy Could Help Treat Blindness

Thanks Carl Zeiss – Now I can’t stand my regular lenses

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In late August I (Adam) was able to learn more and see a live demonstration of the Carl Zeiss i.Profiler Plus. This unit is an all-in-one ocular wavefront aberrometer, ATLAS corneal topographer and auto-refractor. My interest was mostly in the ocular wavefront Aberrometry. Our Carl Zeiss representative had me intrigued by something they called an i.Scription which combines my subjective refraction with ocular wavefront Aberrometry data, creating a customized prescription to 1/100th of a diopter. The promise: better night vision as well as improved color and contrast perception. The results: extremely impressive. I made 2 pairs of i.Scription lenses. In 1 pair we digital surfaced a standard single vision design with the 1/100th diopter i.Scription and the other pair I made an Essilor SV 360 with the same i.Scription. Both pairs of lenses have shown a dramatic improvement during low-light and no-light situations to the degree that I find my non-i.Scription eyewear to be annoying in these conditions. I do notice a slightly (and I mean very slight) loss in accommodation during daylight and indoor use, but the improvement at night is well worth it. If you are looking for a solution that actually solves night vision issues – this is it! Cherry Optical, Inc is able to produce all Carl Zeiss Vision freeform designs on-site. The i.Scription Rx can be used on all Zeiss freeform designs and many non-Zeiss freeform designs and nearly all non-freeform products. Contact Adam at 920-469-2559 or adamcherry@cherryopticalinc.com to learn more about the i.Profiler, i.Scription and Zeiss freeform designs.

Cherry Optical, Inc – Top 10 Optical Laboratory Website of the Year

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Thank you for nominating us! We’re making room on the wall for our new award, but the truth is, we wouldn’t be here without you. To quote Wendy Salle, “A customer is not dependent on us; we are dependent on them. A customer is not an interruption of our work. He is the reason for it.” Without your support, interest and feedback, we wouldn’t be who we are. Thank you for helping Cherry Optical, Inc become who we are today!


Wheel in this Guy Keeps on Turnin’ – A Journey with Bob

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INTRODUCING:  Bob Cornejo                                                                           

  •  Sales Representative
  • Years with Cherry Optical, Inc: 1
  • Job-Related Certifications: Prepping for ABO

What do you do for Cherry Optical, Inc?

I ensure our existing accounts remain happy while setting personal goals to generate new accounts. I’m currently branching out to new areas to strengthen Cherry Optical, Inc’s presence. I enjoy focusing on finding solutions to any problem areas a clinic may be experiencing. I am able to provide our customers with a wide range of assistance. Whether it’s something as small as a nose pad recommendation or a larger issue such as finding help with Medicare and insurance billing, there isn’t anything we can’t find an answer for.

Why is the position the right fit for you?

I worked as an Optician for many years so I have an idea of what works and what doesn’t. I don’t have all the answers, but I know where to find the correct ones. Speaking from my personal experience, Monday mornings are not the best times for Opticians to sit and talk, in fact, it can be crazy busy. For most of my optical life, I was the first one in on Monday morning and the last one out on Friday afternoon. Therefore, I try to keep that mentality in mind when visiting accounts. Your time is very important to me, and I want to make it easier for you to do the best job you can do.

What celebrity or historical figure wears or has worn glasses best?

Hand down Penelope, a character on the TV series Criminal Minds. Her glasses always represent the perfect accessory.

What makes Cherry Optical, Inc different from other optical laboratories?

For me it’s so simple, I challenge any of my accounts to call customer service and ask to speak with Joe or Adam. Nine out of ten times you can speak to them. The owners of the company answer the phone and you as a customer can ask him a question. That is unheard of in this or any other industry.

In your opinion, what is the secret behind Cherry Optical, Inc.’s success?

I believe our success stems from two things, our Customer Service Team and the company’s ability to say “YES we can!” when addressed with a unique optical challenge.

Random kindness for a coworker goes a long way. Has anyone ever done anything super awesome for you or a co-worker at work?

I worked with a woman, whose responsibility was to run the front desk smoothly. This lady had the worst luck, but she always saw the best in people. Her grandson was diagnosed with a life threating illness, and she had to do a lot of driving back and forth to the Children’s Hospital in Milwaukee. This became very expensive, and eventually became a financial hardship. However, when a new employee started working at the clinic, she still made the extra effort and purchased a few gas gift cards to welcome her. This act made me rethink human nature, and that one action changed the way I think.

Mentors- who has guided you in this industry?

My first job taught me the most about optical. I was brand new and the three men who trained me had a combined 90 years of Optical experience. It was a small office called Main Optical, I’m happy to say they are now Cherry Optical, Inc customers. My last job as an Optician before transitioning to Cherry Optical, Inc aIso taught me a lot, but since I was already well versed in optical, I was able to learn how to work as a team player, thank you Angi.

What is a frame line you love?

I still love Oakley.

What do enjoy doing in your spare time?

I enjoy biking – road or mountain, cooking, and MMA training. I actually just bought my dream mountain bike, it’s a brand new Trek X Caliber 9, fully loaded. I try to plan as much as I can around nearby bike trails, it’s great.

What is your weapon of choice for the impending zombie apocalypse?

“Well, I am pretty good with a bo staff, and nunchucks.” (Napoleon Dynamite reference.)

What music are you embarrassed to like?

Anything 80’s

What inspires you?

Simple things like saying thank you, god bless you, and saying hello with a smile when a stranger makes eye contact.

What’s the best piece of advice you’ve received?

Treat everyone you meet like you would treat your Mother or Father.

Favorite TV show or best concert you’ve been to & why?

I’ll answer both of those. My favorite TV show is Grimm, because I am a self-proclaimed nerd. As for the best concert, the first concert I ever attended without mom and dad was my favorite, it was Journey The Escape tour. Yes, I am that old!

Managing Vision Instead of the Books

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A note from Adam Cherry on Wipfli’s FAO Services


Optical Industry Colleagues,

For the past 13 years, Cherry Optical, Inc has worked with Wipfli CPAs and Consultants for our business accounting needs.  Wipfli has done an outstanding job of providing us excellent accounting services during the times Cherry Optical, Inc encountered challenges and through our continued growth. They support our vision and enable us to implement strategies that boost our success.  Most noticeable has been our utilization of their Financial Accounting Outsourcing (FAO) service.  Outsourcing has become a scary word in some instances, but in this instance it has proven to be extremely valuable to our business. FAO provides us personalized support with a hometown feel and the power of 24/7 operations.

At its core, FAO processes and pays all vendor bills, reconciles bank and credit card statements and prepares timely and highly accurate financial reports for your business.  In combination with our team at Wipfli, Cherry Optical, Inc is able to easily process, post and pay our vendors while also being extremely proactive and in control of cash management.  FAO allows us to stay focused on our customers and the manufacturing of optical lenses instead of sifting through stacks of statements and invoices or “playing CPA” in QuickBooks.  We are Laboratory Opticians, not accountants.

This letter is a referral and a recommendation to take a look at Wipfli’s FAO services for your business.  FAO is not just for large businesses, it’s for businesses that want to be successful at what they do.  FAO service fees are dependent upon the scale of your business and are less than you’d expect.

Cherry Optical, Inc is extremely confident that Wipfli’s FAO services would be beneficial for many of you. We encourage you to reach out to Carrie Larsen today to get started (920) 662-2845. Wipfli is offering a free business assessment review for all callers and a discounted rate for all first-year engagements.


Adam Cherry

You read more about our strategy and the benefits of our partnership via the link below.

Cherry Optical, Inc’s Success Story

More Information on Wipfli’s FAO Services