2016 April

Never Finish Learning & Always Do What You Love – Kerry: Finish Optician

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Name: Kerry Massey                                                                               

Title: Finish Optician                                                            

Years with Cherry Optical, Inc: 13 ½  yrs

Job-Related Certifications: ABOC


CherryOpt_WeRes_TestShots-41What do you do for Cherry Optical, Inc?

I work in the Finishing area of production as a Finish Optician.

Why is the position the right fit for you?

I love performing a variety of different tasks. It keeps things interesting, and it’s always good to see a job from someone else’s perspective. On a daily basis, I am guided by the experience of my coworkers Becca and Becky, who have a background in dispensing. These two offer me a unique viewpoint, on the importance of the individual tasks we perform in Finishing, and the positive affect they have on our eye care professionals.

What do you find most satisfying about your job?

I absolutely love my coworkers. It’s such a fun environment to be in on a daily basis. We do a lot of laughing which I think is a great thing. It’s good therapy.

What are the biggest challenges you face as a team at Cherry Optical, Inc?

Deciding on a radio station that everyone agrees on, it’s harder than you think!

In your opinion, what is the secret behind Cherry Optical, Inc’s success?

Honestly, the dedication to all of the employees and owners. Also, we can’t leave out all the new technology! Something new comes through the door every couple of months, so we’re always learning something new and staying fresh on the latest technology.

What area of optical technology excites you the most?Cherry-9683

All of it really, but relevant to the finish area, my favorite is the AR Focovision. Tried and true these devices make checking the prescriptions a cinch. However, I am excited to share that Cherry Optical, Inc is adding a new AR Control and Blocking machine in the next couple weeks. The addition of this automated machine allows us to process 100+ jobs/hour which frees up our Finish Opticians to focus on the more detailed hands-on tasks.

Mentors- Who has guided you in this industry? How did you get here?

My mentor is Lynn Cherry ; she taught me almost everything I know about the optical industry. When I started working for Cherry Optical, Inc in 2002 I knew very little about optics and the company was still relatively small. At that time, there were only seven people employees, three of them being Joe, Lynn, and their daughter Kim.

What is a frame line you love?

There’s too many to narrow down to one, so don’t hold me to it, but the first one that popped into my head is Kate Spade.

What did you want to be when you grew up?

A cosmetologist.

Kerry's FamilyWhat do enjoy doing in your spare time?

I like spending my free time camping and enjoying other outdoor activities with my husband (Steve) and our two boys Noah and Eli. We like to venture out and discover new areas even if it’s a simple place.

What music are you embarrassed to like?

I’m not embarrassed to like this music, but I listen to techno when I clean my house. That one is for you Becca. 🙂

What celebrity or historical figure wears or has worn glasses best? 

If we’re talking sunglasses, it’s got to be Charlie Hunnam (Jax Teller) from Sons Of Anarchy.

Favorite TV show and why?

I love any show with Anthony Bourdain in it. No Reservations, Layover, Parts Unknown, etc. I’ve also been hooked on Fixer Upper.

 Get to know our Co-founder Lynn better in our previous posts here:

Being an Entrepreneur: The Exhilarating & Terrifying Journey of Cherry Optical Inc’s Success

Ever hear the saying “everything old is new again”?

Cherry Optical, Inc Leads the Way with Smart Blue Filter Technology

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A leader says, “Let’s go” and that is exactly what we’ve done here at Cherry Optical, Inc.

We are one of the very first laboratories to make the conversion to Essilor’s brand new Smart Blue Filter (SBF) lenses.  Effective immediately, SBF lenses are available in Plastic clear, Polycarbonate clear, High Index 1.60 clear and Deluxe Index 1.67 clear.  Additionally, blue filtering technology is also available in Ultra Thin 1.74 material through Cherry Optical, Inc.

Smart Blue Filter are perfectly clear lenses with embedded blue light protection.  SBF lenses are available with or without your AR coating of choice with 100% on-site processing at Cherry Optical, Inc.  Combine SBF lenses with Crizal Prevencia for Essilor’s ultimate protection against harmful light.

This new lens technology will come standard at no additional cost on Varilux S Series, Varilux Physio W3+, Varilux Comfort W2+, Varilux DRx and Essilor Eyezen+ designs.

Start request Smart Blue Filter today to provide your patients the clearest blue light protection available.  Contact your Cherry Optical, Inc Sales Representative or Customer Service at 800-469-4211 with questions regarding availability and pricing.

What’s New Questionnaire (WNQ) – April Answer Key

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What’s New Questionnaire April 2016 Answer Key

Congratulations to:
Rachel Shellum – Meyer Family Vision
Kim Specht – Eye & Vision Clinics S.C. – De Pere
Andrew Josephs – Stateline Vision Center

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

Contact Us Here

Already following our Facebook page? Make sure to find us on LinkedIn too!

What’s New Questionnaire (WNQ) – April

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What's New Questionnaire April 2016

Please take the time to answer a few short questions on our April – What’s New Questionnaire which focuses on the EyeZen+ lenses. Use the following link for your copy:

What’s New Questionnaire April 2016

Once complete, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on Wednesday, April 20th. All perfect scores will be entered into a drawing for a $50 gift card.


This Questionnaire is intended for current Cherry Optical, Inc customers. Thank you for your time and good luck!

She Looks Annoyed, So Why Is She Settling?

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All over our newsfeed lately, we’re seeing new (gorgeous!) frames, reminders of the harmful effects of UV exposure and enough eye health statistics to scare your socks off. Then, I came across this ad from the Vision Council, which I shared on our page, but haven’t been able to forget. You can view it here: http://msp.imirus.com/Mpowered/book/vds2016/i2/p90.

What a powerful image paired with thought-provoking content. Anyone else notice immediately that the model isn’t even wearing glasses? She’s all prim and polished but is surrounded in a worn out environment with a pair of beat up tennis shoes. Additionally, the shoes aren’t appropriate for the situation. She’s resting on a skateboard, which the tennis shoes make sense for, but how would those shoes perform in the dance studio? In my opinion, this image and reference to one pair of shoes accurately parallels the idea of a person wearing one frame every day for an average of two years. The shoes on her feet aren’t in terrible shape for “730 days” of wear and tear, but are they supporting her? Are they comfortable? Are they appropriate for her weekly routines? She looks annoyed, so why is she settling? I have so many questions that stemmed from this ad.

It really got me thinking about the reasons behind a consumer’s hesitation when considering a second pair. From a lab’s perspective, being business to business, we typically spend a bit less time focusing on the consumer since the eye care professionals take care of them. Instead, we focus on delivering the consumer a top-notch product, based on the requests and expectations of the ECP ensuring we meet their needs. Sure, we see the numbers and are aware of the accounts that sell multiple pairs regularly, but in this case, numbers don’t give us an answer. As the eye care professional, where do you get hung up? Is it an implemented sales technique that’s too rigid, a challenging RX, high price points, a lack of knowledge on the benefits of certain products/materials, the frame lines available on-site, or is it the patient’s education level on the need for multiple pairs?

Tell us what hurdles you are facing when discussing this with your patients. We’d like to work with you to answer as many of these questions as we can. It’s the obvious time of the year for adding Sunwear, but what tactics do you have in place for other eyewear needs? We offer options for you and your patients with unique challenges and requests. We urge you to challenge us with your tough jobs. There are numerous options from lens material to treatments, which cover almost every situation, and we’d like to help you find the right fit – twice. Contact our Customer Service team to fulfill your patient’s needs today: (920) 469-2559.

“What’s New Monthly” April Newsletter 2016

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What's New April 2016 _Page_1What's New April 2016 _Page_2

What’s New April 2016

This Month’s Issue of What’s New Monthly Topics:

  • 2016 WNU: Amazing Time!
  • “Duty to Warn” in 2016 – Proposition 65 in CA
  • Trivex Lens Material – Add Another Feather to the Cap
  • NEW! Realtree by armouRx
  • Power of Vision & Essilor Locators
  • Opening the Closed Loop
  • Blue Light – Opportunities and Who Knows?

Have a topic you’d like us to review? Contact Adam Cherry here!