2016 December

Secret Santa Week 4 – “Something to Show You Care”

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Food, more food, and even more food. We love a good potluck!

For gifts this week, there was quite a wide array of surprises. Care Bears, Mittens, Hand Cream, Ornaments, Flashlights, Poinsettias, Selfie Sticks, Tabletop Bowling and most importantly, a whole lot of laughter. A handful of people were able to guess their Secret Santa’s right away while others were so enamored with what they received they guessed people who were already ruled out.  Once again, Ken had no idea who had his name, and we convinced Lynn that their Secret Santa was Ken. All in all, it was another successful year of Secret Santa!

What’s New Questionnaire (WNQ) – December Answer Key

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Congratulations to:
Cheryl O’Connell – JJ Marsh’s Office (WI)
Cody Bailen – The Eyeglass Shop (WI)
Becky Deininger – Ronald J Piffl Optometrists LLC (WI)

Take a peek at the answer key below and let us know if you have any questions.

The network we share is a great place to inform others and grow our own knowledge base. If you happen to hear a question at your office that you think would benefit other practices, please contact us with your suggestions using the link below. Thank you for being a part of our team.

Contact Us Here 

View the Answer Key

Already following our Facebook page? Make sure to find us on LinkedIn too!

So Your Patient Wants their Glasses Done Fast? No Problem!

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4 Tips to Ensure Fastest-Possible Processing of Lens Orders

Tis the season for ‘tis the season’ but also ’tis the season for rush orders.  Here are a handful of tips to ensure your lens orders are completed with time to spare; making you look great, and your patients’ see better, faster.

#1 Electronic Ordering:

We can’t stress this enough.  Called-in and Faxed-in orders do not make their wait through Customer Service and into production nearly as quickly as electronic orders?  Why?  Because called-in and faxed in orders require further reviewing to ensure data entry is correct whereas electronic orders are reviewed quickly and accurately in seconds.  Electronic orders also have fact-checking enabled to ensure they are complete before pressing send.  Cherry Optical, Inc will take your order however you want to send it to us; but, if you want it done fast, you need to utilize RxWizard or Vision Web.

#2 Be Thorough.  Very, Thorough:

Electronic or not, we need as much data as possible to get your order started immediately.  Of course, the Rx, PD, etc. is needed.  However, the most often missing data we see on orders is frame information.  It really, really, really and I mean really helps to have the frame name, eye size, B and ED measurements.  If we receive all of this information on your orders, we can begin immediate production.  Without this data, in some cases, we may need to wait for the frame to arrive or call for more the information.  Additionally, have the frame information ensures your lenses are as thin as possible.

#3 Order Anything (almost), We Have You Covered:

Cherry Optical, Inc can produce an extremely wide variety of products on-site from all of the major lens companies.  Additionally, we have the nation’s largest inventory of lenses.  Direct access to that inventory means we can get rolling on nearly anything you order from us in a moment’s notice.  So, don’t skimp out on the add-ons or upgrades to expedite an order.  We work 24/5 to keep your orders rolling.  Full disclosure, there are about 1.3% of all orders that are going to require extra time – if you absolutely, positively must have it on time – talk with Customer Service to ensure your lenses are 100% Wisconsin-made (no outsourcing) to avoid delay.

#4  Let Us Know:

Be careful here, we don’t want everyone crying wolf!  If there is a date you need a job by, simply let us know.  Promised-Date orders are attended to accordingly.  However, proceed with caution here.  If all your orders are super-hot, must-have, need-tomorrow, patient-country-leaving, wedding-this-weekend, ultra-high-priority; we’re going to have a talk.  We all know what happens when we cry wolf, right!?!

That’s it.  Use electronic ordering, be thorough, order nearly anything you want and if it absolutely must be completed by a certain date – let us know.  Follow these simple steps, and we’ll be sure to deliver the outstanding service levels we are known for no matter what time of year.


What’s New Questionnaire (WNQ) – December

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Take Your Chances at this Last Minute Spending Cash. Well, gift cards actually, but I’m sure you get the point. 🙂

Click here for December’s WNQ

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on THURSDAY, DECEMBER 22nd.

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners on Thursday!

Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

“What’s New Monthly” November/December Newsletter 2016

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WNM – November/December Newsletter

This Month’s Issue of What’s New Monthly Topics:

  • NEW! Reduced Price on Shamir Duo
  • 2016 Lab Innovator of the Year
  • FREE! BluTech Trial Program
  • Possible Shipping Issues through Christmas
  • Refraction – or Medical Evaluation
  • NEW! Varilux S Series Now Available in Trexa/Trivex for production on-site at Cherry Optical, Inc!


Have a topic you’d like us to review? Contact Adam Cherry here!

Varilux S Series Now Available in Trivex for production on-site at Cherry Optical, Inc!

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nonopixEliminate off-balance feeling.

Ordinary progressive lenses can cause an off-balance feeling like the world around you is moving. Varilux S Series lenses use revolutionary Nanoptix™ Technology to virtually eliminate the off-balance feeling, so you can feel more confident on the go.

synchroneyesGet clear vision.

Varilux S Series lenses with SynchronEyes™ Technology help your eyes actually work better together, so you get clearer vision from left to right and top to bottom.

40technologyReact faster.

See faster moving from one point to another with Varilux S Series lenses featuring 4D Technology™. It’s the only technology to use a personalized measurement for your leading dominant eye.

Going Global

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Wendy’s says, “Where’s the beef?” Arby’s says, “We’ve got the meats.” At Cherry Optical, Inc “We have the lenses.”

globaloptics_logo-1A major part of manufacturing optical lenses is simply having lenses; and nobody has direct, same-day access to more lenses than Cherry Optical, Inc. As a shareholder of Global Optics, Inc, also located in Green Bay, WI, we have access to the nation’s largest inventory of mixed optical lens products. Our proximity and partnership mean that we can fill over 99% of all orders received with same-day inventory. Inventory in manufacturing is king and having Global Optics in our backyard means nobody out inventories Cherry Optical, Inc.

Global Optics, Inc was founded in 1971 with eight laboratories and a handful of small vendors. Now, Global serves laboratories nationwide and has products from 20 vendors. Throughout the years, Global has remained Independent; only Independently owned wholesale optical laboratories can be shareholders of Global Optics, Inc. This business model continues true-to-date and is a proven, successful business strategy as Global remains a major player in the optical lens supply chain market; with a jam-packed 34,000 square-foot distribution center shipping tens of thousands of lenses daily.

Cherry Optical, Inc utilizes electronic ordering for every lens we receive from Global Optics. We employ our courier service to pick up our lens orders and deliver them to our laboratory throughout the day. With our on-site inventory of the most popular material and color combinations, this system ensures over 99% of orders received get filled and into production the same day. Our management and access of inventory in conjunction with 24/5 production allows us to deliver the service levels today’s patients expect from their eye care professional.

gostock_logoFor eye care professionals that do their edging on-site, www.gostocklenses.com provides direct access to Global’s inventory. GoStock provides live data, pricing and access to all the finished and semi-finished lenses you can dream of.

There is no doubt that our business relationship with Global Optics, Inc is a key differentiator of our operations and vital to our continued success as a premier optical laboratory. Feel free to reach out to me (adamcherry@cherryopticalinc.com or 920-469-2559) for more information on our partnership with Global or GoStock.