Tips & Tricks for Independent ECPs

“What’s New Monthly” January/February 2018

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WNM – January/February 2018 Newsletter

This What’s New Monthly Topics

Sticking to What We Know – Partnering with Pros

NEW! Unbelievable Multi-Pair Discount Program

NEW! On-Site Crizal Sapphire 360 Production

Modern Optical Changes Prices – Effective 3/1/2018

WNU 2018 – Final Countdown – Saturday, March 10th

Innexus Pro – Check This Out

Blue Light on Shark Tank

  • Want more Tips & Tricks? Review our post on “What’s In A Shape? A lot!” by clicking here.
  • Have a topic you’d like us to review? Contact Adam Cherry here!

The 2018 Courses for What’s New University Are Up and Running!

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Please visit whatsnew.university to learn more about the event, view itinerary and courses, register for classes and book accommodations.

Registration Instructions:

All of the courses are listed online in the Quick Look Reference Sheet, and in an inline table. To view a more detailed description of a course, click on the individual course in the table. A new page will open which includes a course summary, presenter, CE approvals, and the duration of the course.

Of note, there are five 2-hour courses available, please ensure you do not register for overlapping classes. Additionally, courses that are listed as “Pending” will be updated upon news from the presenter.

Ready to register? Use the following link to get started and fill out the form on the bottom of the Courses & Registration Page. Once submitted an email will auto-generate with a list of your courses. (Please note, we will no longer accept faxed in Registration forms.) If you have questions about how to register, please reach out to your Sales Rep or contact our Customer Service Team at (920) 469-2559.

Earn a Free Hotel Stay & a $50 Gift Card for Your Travel Expenses:

Get started today! All you have to do is order the qualifying amount of Eyezen+ enhanced single vision lenses from Cherry Optical, Inc you’ll be rewarded

Download your promotional flyer here!

*This event is sponsored by an unrestricted educational grant by Cherry Optical, Inc.

What’s New Questionnaire (WNQ) – December 2017

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Step right up and try your luck on our latest Quiz!

Click here for What’s New Questionnaire – December 2017

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on Wednesday, December 13th

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners on Thursday. Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

“What’s New Monthly” December 2017

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WNM – December 2017 Newsletter

This What’s New Monthly Topics

  •  WNU 2018 – Save the Date!
  • Believe it or Not, Postcards Still Work
  • Put This On – Virtual Reality in Your Optical
  • A Message About Mirror Coatings
  • At Least 75% of US Parents Need to be Smacked
  • TRENDING:  “As Thin As Possible”
  • Want more Tips & Tricks? Review our post on “What’s In A Shape? A lot!” by clicking here.
  • Have a topic you’d like us to review? Contact Adam Cherry here!

“What’s New Monthly” November 2017

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WNM – November 2017 Newsletter

This What’s New Monthly Topics

  • Cherry Optical, Inc Visit’s STATE Optical
  • NEW:  No Tricks, Just a Treat! – Cherry Optical, Inc Improves Multi-Pair Discount Program
  • WNU 2018 – Saturday, March 10th
  • AssureAbility, Inc – Making Sense of the Managed Care Maze
  • Quick Questions to Promote Multi-Pair Sales
  • Varilux X Series & ULP Service Levels
  • PPG Trivex & PPG Tribrid – Performance Lens Material
  •  Have a topic you’d like us to review? Contact Adam Cherry here!

“What’s New Monthly” September 2017

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WNM – September 2017 Newsletter

This What’s New Monthly Topics

  • Join Cherry Optical Pickers – Win Prizes!
  • Frame Cases
  • Frame Names on Orders
  • NEW! Varilux X Series On-Site!
  • A Look Inside Cherry Optical, Inc
  • Renovations at the Laboratory
  • Speaking of Renovations – Surface Laboratory Expansion
  • WNU 2018 – Not too Early to Save the Date
  • 3D Printing of Optical Lenses
  • Truly Unlimited Warranty Policy
  •  Have a topic you’d like us to review? Contact Adam Cherry here!

What’s New Questionnaire (WNQ) – August 2017

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Step right up and try your luck on our latest Quiz!

Click here for What’s New Questionnaire – August 2017

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on WEDNESDAY, August 23rd

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners by Thursday. Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

“What’s New Monthly” August 2017

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WNM – August 2017 Newsletter

This What’s New Monthly Topics

  • Here’s one for you: Athleisure Eyewear
  • Leave Polycarbonate for the Strip Mall Opticals
  • August 21st – Eclipse Eye Safety
  • NEW! Eyezen+ 0; Promotion Continues – May through August 31st
  • NEW! IOT Camber Steady
  • NEW! IOT Camber Mobile
  • Crizal Prevencia – Seeing is Believing
  • Croakies – Available Through Cherry Optical, Inc
  • Transitions 7 in Ultra-Thin 1.74 Index Material
  • Looking for an Alternative – SEIKO Superior
     Have a topic you’d like us to review? Contact Adam Cherry here!

What’s New Questionnaire (WNQ) – July 2017

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Test your knowledge and reap the rewards!

*Update – Please note there is a typo on Question #3! Now it’s a freebie! Get the other 6 questions right and earn your chance at $50. Good Luck!

3) Transpose the following prescription: +2.25 +1.75 x 085.
The typo correct answer is “+4.00 -1.75 x 175.”
A.) +2.25 -1.75 x 085
B.) -4.00 +1.75 x 175
C.) +4.00 +1.75 x 175
D.) -2.25 +1.75 x 085

Click here for What’s New Questionnaire – July 2017

Once completed, please fax back to (920) 569-2309 as it MUST BE RETURNED BEFORE NOON on WEDNESDAY, July 26th

All perfect scores will be entered into a drawing for a $50 gift card. We will announce three lucky winners by Thursday. Thank you for your time and good luck!

This Questionnaire is intended for current Cherry Optical, Inc customers.

“What’s New Monthly” April-July 2017

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WNM – April through July 2017 Newsletter

This What’s New Monthly Topics:

  • NEW! Next Generation of Camber Lens Designs

  • Are You a 1900’s Safety Provider?

  • Shamir Insight, Inc – 100% Digital Freeform

  • Eyezen+ Promotion Continues – May 1st through August 31st

  • Really?! This is a thing…

  • PPG’s Tribrid Material Continues to Grow

  •  What is Your Anti-Reflective Percentage Really?

  •  I (Adam) Must be Getting Old

  • NEW! Blutech Outdoor Gray

    Have a topic you’d like us to review? Contact Adam Cherry here!